Connected

An article published September 9th, 2012 stated that, "35 percent of the U.S. Internet population is not on Facebook or Twitter, and of those who are, nearly half are scared of scams."( mail online).

Social Media is an incredible tool. Although only 65% of internet users are on Twitter, or Facebook, I would not doubt that %100 of internet users know of these social networks. They are powerful, and they do connect the world in ways that we've never been connected before. 

Thirty-five percent really is not a terrible loss, either.  If an approximate 17% of internet users are afraid of scams, and 11% claim that the sites are too difficult to use there is still only a remaining 7% of internet users to consider. Of this 7% I think that it would be safe to assume that although these people do not have a Facebook, or Twitter account now, they might have in the past, or will in the future. There are young teenagers who use the internet for school, and perhaps gaming, but do not have their parents permission to start social networking, yet. Alternatively, there are people who have had accounts on these sites, and later decided that it was too much of a distraction. Furthermore, the 11% who claim that the sites were too difficult had to have tried them in order to make their assumption. This being said although only 65% are on Facebook or Twitter, it seems as though statistically speaking closer to 85% of the population has been, or will be a part of these social networks.

Eighty-Five percent of the U.S.internet population is huge! This statistic indicates that Facebook, and Twitter holds a greater turn-out than the U.S. Presidential Election voter turn-out! (infoplease)

Social Media can be used for almost any kind of promotion whether it would be a website promotion, business promotion, product, or personal promotion. The moment we connect through social media, we reach %65 of the U.S.internet population if not %85 in due time. Perhaps this November Twitter, and Facebook will be used as election promoters and for the first time in years our polls will overflow because of the power influence of our social media!

http://www.dailymail.co.uk/news/article-2200880/A-THIRD-U-S-population-refrains-using-Facebook-Twitter.html
http://www.infoplease.com/ipa/A0781453.html