Oreos

         Aside from the free public stations that played Arthur, The Magic School Bus, and Bill Nye, I did not watch much television as a child. As a young adult I chose Netflix over commercials, so compared to most Americans my television exposure is quite limited.  Granted, I saw this Oreos commercial, once, and I have never been able to forget it.

  

    This commercial is wonderful. Oreo’s remain in this man’s life as a constant and a comfort. No matter how old he is, he will always have his Oreos and milk. When people think about Oreos, they probably think – “comfort”. They sell the emotion and the security.

     All of a sudden this man’s norm is shattered and he is terrified. People are often afraid of change and the advertiser plays off of that idea. Rather than having the man try the product immediately, the advertiser exploits the reality so that the viewer can relate.

    Finally, the man tries the product, and his shout of discomfort, becomes one of great happiness. The commercial openly says it is all right to be skeptical, but we "will surely exceed your expectations."  

    The commercial doesn’t just sell the excitement of the new product, it reinforces the comfort, and goodness of the original product. 

I suppose no matter how little television one’s been exposed to, they will still remember something.